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Alan Penchansky, Founder Email:
Founder Alan Penchansky's public relations career spans three decades and includes advising technology industry leaders such as:
- Steve Case of America Online
- Gerry Levin of Time Warner
- Larry Ellison of Oracle Corporation
- Akio Morita of Sony Corporation
- John Warnock of Adobe Systems Inc
Prior to founding the Pen Group, Alan was senior vice president at Edelman Public Relations Worldwide where he built the new media practice. Earlier, he was vice president at Geltzer & Co, where his clients included Sony Corporation of America, Motorola and PolyGram Records. Prior to Geltzer, Alan served as an editor and reporter at Billboard magazine where he chronicled the growing impact of computers on the music, video and entertainment industries.
Alan was one of the first to recognize the Internet's potential to revolutionize marketing and advertising and he oversaw the Internet Advertising Bureau (IAB) from its inception. Under his leadership, the IAB built its initial membership base in 1996 and he helped organize its meetings and research programs. Alan helped develop the prestigious IAB Reporting Program, a confidential industry survey administered by PricewaterhouseCoopers. He has also organized and promoted conferences and trade shows in major U.S. cities including New York, Los Angeles and Miami.
In 1998, Alan headed the team that created and ran the Ericsson Internet Community Award (the ERICA), a nonprofit awards program sponsored by the Swedish Telco equipment manufacturer. After receiving 1500 entries in its first year, the awards have become a core of Ericsson's global corporate citizenship efforts.
Some of the Internet companies Alan has represented in the past include Starwave, MatchLogic, Juno, New River Technologies (Delta Vacations, Continental Vacations), InteliHealth, Babbage's, Multex.com, EverAd, Inc., BMG Entertainment, AnywhereYouGo.com and ChildU, Inc.
Alan entered the PR field in 1982 after a successful career of writing and editing for trade and consumer magazines. Since then, he has been engaged as a communications advisor for many successful corporate startups and consumer technology product launches including the DVD, the Compact Disc, and Adobe Acrobat software.
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Michael Tangeman, Vice President Email:
Michael Tangeman brings more than 20 years of experience as a media professional to The Pen Group. As Vice President of the agency, his responsibilities extend across client accounts that include Forum Nokia, Nokia Latin America, Equitrac, Becker & Poliakoff and the Community Association Leadership Lobby, while providing support for additional Pen Group client accounts.
A former award-winning journalist and published author, Michael leverages his knowledge of traditional media and his experience in web content development, social media optimization and business blogging, as well as business-to-business technology conference production, in his work on behalf of Pen Group clients.
As a news reporter, editor and foreign correspondent, Michael’s byline appeared in publications including Latin Finance and Institutional Investor magazines, The San Diego Union-Tribune, The Chronicle of Higher Education, Newsweek, Informa Telecoms & Media newsletters and other publications. He began his media career in Los Angeles, as a staff writer with Herald Community Newspapers and the group's flagship daily Los Angeles Herald-Examiner, where he won writing awards from the California Newspaper Publishers Association and the Hearst newspaper chain.
Michael began media relations work in 2000 as a member of the management team at startup 1hemisphere.com, where he was responsible for production of all online content and the portal's daily 1hemisphereNews channel; he subsequently directed information services and media outreach for Miami-based regional technology events company, Latin Venture. Prior to joining the Pen Group, he directed program production and coordinated media outreach for Mobile Americas, a pan-American, B2B wireless telecoms conference produced for the Institute for International Research (IIR).
A dual national of Ireland and the United States, Michael is fluent in Spanish and holds an M.A. degree in Latin American Studies from San Diego State University. He earned his B.A. degree in English language and literature from Humboldt State University on California's northern Redwoods coast.
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