Company Profile

Alan Penchansky, Founder


Founder Alan Penchansky's public relations career spans three decades and includes advising technology industry leaders such as:

  • Steve Case of America Online
  • Gerry Levin of Time Warner
  • Larry Ellison of Oracle Corporation
  • Akio Morita of Sony Corporation
  • John Warnock of Adobe Systems Inc

Prior to founding the Pen Group, Alan was senior vice president at Edelman Public Relations Worldwide where he built the new media practice. Earlier, he was vice president at Geltzer & Co, where his clients included Sony Corporation of America, Motorola and PolyGram Records. Prior to Geltzer, Alan served as an editor and reporter at Billboard magazine where he chronicled the growing impact of computers on the music, video and entertainment industries.

Alan was one of the first to recognize the Internet's potential to revolutionize marketing and advertising and he oversaw the Internet Advertising Bureau (IAB) from its inception. Under his leadership, the IAB built its initial membership base in 1996 and he helped organize its meetings and research programs. Alan helped develop the prestigious IAB Reporting Program, a confidential industry survey administered by PricewaterhouseCoopers. He has also organized and promoted conferences and trade shows in major U.S. cities including New York, Los Angeles and Miami.

In 1998, Alan headed the team that created and ran the Ericsson Internet Community Award (the ERICA), a nonprofit awards program sponsored by the Swedish Telco equipment manufacturer. After receiving 1500 entries in its first year, the awards have become a core of Ericsson's global corporate citizenship efforts.

Some of the Internet companies Alan has represented in the past include Starwave, MatchLogic, Juno, New River Technologies (Delta Vacations, Continental Vacations), InteliHealth, Babbage's,, EverAd, Inc., BMG Entertainment, and ChildU, Inc.

Alan entered the PR field in 1982 after a successful career of writing and editing for trade and consumer magazines. Since then, he has been engaged as a communications advisor for many successful corporate startups and consumer technology product launches including the DVD, the Compact Disc, and Adobe Acrobat software.

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